Nike: Swoosh 1

This global campaign features real kiddos taking their first steps, exploring an indoor playroom, and discovering an outdoor playground. Witnessed and narrated from the perspective of parents, each piece of the content features different engaging narrators such as a sportscaster (Sir Charles Barkley), nature documentarian, and a news anchor to highlight the Nike Swoosh 1's innovative fit, flex, and feel. As a subtle red thread (Flyknit, of course) and a cheeky nod to the product, we weaved it all together with “Channel 1”.

I developed the creative strategy, crafted the narrative, and even named the product—all of which are meant to evoke the emotions parents feel during these significant developmental milestones.